Case study · Fast-Moving Consumer Goods · UAE
Thryve
Plant-based, regenerative, and unmistakably bold.
Plant-based, regenerative, and unmistakably bold.
THRYVE™ is a pioneering Middle Eastern plant-based food brand, focusing on health benefits and advocating for regenerative, local, greener agriculture. The brand's ambition is to initiate a movement towards healthier and more sustainable eating in the Arabian Peninsula, while celebrating and respecting local cuisines and traditions.
“Changing diets starts with changing minds.”
Thryve offers a range of delicious plant-based recipes the whole family will love, from signature burgers to Mahshi stuffed with plant-based mince. Each recipe is crafted to showcase the versatility of Thryve’s products, encouraging healthier eating habits through tasty and familiar dishes. The recipes offer pan fry and air-fry options, making them easy to prepare and enjoy.
Thryve’s plant-based products are carefully crafted from faba beans, providing healthy and balanced micro and macro nutrition. Faba beans are a powerhouse of nutrition, rich in high-quality plant-based protein, dietary fiber, healthy fats, minerals, and vitamins. Thryve’s products support heart health with Omega 3, 6, and 9s, 0% cholesterol, fiber, and potassium, while also being a source of essential micronutrients like Manganese, Copper, Phosphorous, Magnesium, Iron, Potassium, Thiamine, and Zinc.
Thryve’s hero ingredient, the faba bean, is an ancient crop originating in the Middle East 10,000 years ago. The faba bean is climate-smart, enriching the soil with nitrogen through its roots, and contributing to sustainable regenerative agriculture. By consuming Thryve’s faba bean-based products, customers support sustainable agriculture and contribute to the development of a healthier planet.
Each product detail page on Thryve’s website contains eye-catching images, serving sizes, shelf life, nutrition information, and more. Users can also find easy-to-cook recipes on the same page, enhancing their experience and inspiring them to try new dishes. The website’s detailed product information emphasizes Thryve’s commitment to transparency and customer satisfaction.
The brand’s website, developed by Element8 on WordPress, provides an accessible platform for customers to explore Thryve’s offerings and discover new ways to enjoy plant-based nutrition. Through its focus on health, sustainability, and celebrating local traditions, Thryve is poised to lead a movement towards better eating and a healthier planet, resonating with top management in the FMCG industry who value innovative and impactful brands.
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